Suriya to endorse Pepsi
A Tamil actor like Suriya whose Ghajini in Telugu was a huge hit, is now doing an endorsement for Pepsi in Andhra!
Suriya is promoting “Pepsi Thragandi Hero Avvandi†contest. The mega contest will culminate in one lucky winner who will get a chance to act in Suriya’s forthcoming movie Rangam Sidhamayindhi being produced and directed by Gautham Menon. The confidence that Pepsi has in Suriya in this hot Andhra summer is tremendous. It is for the first time that an actor who is not a mainstream Telugu commercial actor has been roped in to do a promotion of a product. It clearly shows the reach of Suriya in Andhra!
Remember arch rival Vikram is endorsing Coco-Cola in south India and its summer promotion in Andhra is likely to start in April. And above all our mega star Chiranjeevi endorses Thumps Up, a Coco Cola India product. So it requires a lot of guts on Pepsi’s part to do a major promotional road show with Suriya. Added Saurab Gupta, Director Operations, Pepsi Foods: “We are extremely confident that Suriya will help us make deep inroads in Andhra cola market. We are excited about “Pepsi Thragandi Hero Avvandi†contest that also reiterates Pepsi’s youthful positioningâ€.